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Born in 2015, XPEDITION Magazine is the first Dubai-homegrown luxury travel and fashion publication targeted to affluent societies in the Middle East and recently expanding to Asia and the Americas. XPEDITION Magazine, the only publication of its kind - solely owned by a Filipino - is empowered to its core of harmonizing the most celebrated artists, the most courageous fashion innovations, and the most riveting travel destinations globally featuring the most impactful stories of celebrities, influencers, and iconic personalities. 

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The Kindness Issue

An exclusive interview with Josh Yugen



How important is kindness in today’s world?

Sadhguru: Kindness has been taught to societies because people have become bare in their hearts. If there was love in you, does anyone have to teach you kindness? When a mother does something for her child, it is not out of kindness; it is out of inclusiveness – she sees the child as a part of herself. So what is needed is a more inclusive way of looking at things.


Inclusiveness is not a philosophy. You know that what you exhale, the trees inhale; what they exhale, you inhale. Or in other words, half of your breathing apparatus is hanging out there on the tree. Similarly, everything around us is a part of us. From microbial life to insects to worms, every subatomic particle is playing a role in who we are, but we are unaware of it. 


Every day, when food appears on your plate, you say, "This is my food." A few days before, what is on your plate may have been somewhere on the land. Then, it may have been in some shop or your kitchen. Then it came on your plate and you ate it. Within a few hours of eating it, you claim, "This is me." Though what is not you is becoming a part of you every day, and you experience everything as a part of yourself, there is forgetfulness and a lack of awareness about it. This is not my philosophy. This is the way life is made – everything is inclusive. We are not a separate existence; we are just a small consequence.


If you do not include the concerns of every life into our daily activity, we are going to end ourselves. Over 27,000 species on the planet are going extinct every year. Do we really think we can live well if we destroy all the other life on the planet? So when I say inclusiveness, I am not talking about any philosophy, religion, or spirituality; I am talking about a pragmatic way of conducting our world.


Is it possible to be compassionate always?

Sadhguru: Generally, compassion is described as kindness or sympathy. Compassion is not an attitude of kindness but an instrument of unprejudiced involvement. Passion means total involvement with something. When we say passion, people only think in terms of what happens between man and woman. No. When you are passionately involved with something, nothing else exists for you. That means passion is an unbridled involvement with something. It could be anything, you can sing passionately, you can dance passionately, you can do your gardening passionately, you can read a book passionately, or you can just walk passionately. It does not mean any specific activity or particular area of life. It is just that you have a deep sense of involvement.


Compassion means an all-encompassing passion. That means your passion is no longer discriminatory. Whatever is in touch with you right now, you are deeply passionate with that. For example, if you look at something, you are not just casually looking at it. There is nothing casual in your life. Everything is with total passion. You breathe with passion, you walk with passion, you live with passion – your very existence is with absolute involvement with everything. This is compassion. This has got nothing to do with anyone. Even if no one is here you can live in great compassion.

On June 21st, International Day or Yoga, you spoke at UNESCO in Paris on the importance of yoga in our lives. What can Yoga do for us as individuals?

Sadhguru: I normally never talk about the benefits, because I consider them as the side effects of Yoga. People may initially come to Yoga because it offers a variety of health benefits and a way to become free from stress. There are definitely physical and mental benefits. One can experience remarkable changes in terms of being peaceful, joyful, and healthy. And there are many people who have come out of their chronic ailments quite miraculously. But that is not the essential nature of what Yoga is. The fundamental objective of Yoga is to make your experience of life so large and all-inclusive that instead of being an individual, you become a universal process. 


The word “Yoga” fundamentally means “union”, but generally for most people today in the world, Yoga means asanas. Asanas are just a small preparatory aspect of Yoga. Yoga is not a practice, a particular action, or a posture – it is a way of being. When a person begins to experience everything as a part of himself, he is in Yoga. Intellectually whatever we say about it, at the most it will make you curious to know more about it or inspire you to walk the path of Yoga. We can never say what Yoga is in words, but if a person is willing, experiencing Yoga is very much possible


Our readers have busy lives. Do you have any tips to manage stress?

Sadhguru: Stress is not a part of life. It is not your lifestyle, work, family, or the situations in which you exist that cause stress to you. It is your inability to manage your system – your body, mind, emotions, and energy. The cause is your lack of understanding of how this system functions, and your inability to use the system the way it should be used.


What can you do about it? You do not need to do anything about it. Stress is like friction in a machine. Friction occurs in a machine either because there is no proper movement of the parts or there is not enough lubrication. The less friction you have, the more efficient the machine becomes.


We need not look at how to manage stress or keep it under the surface. We need to look at how not to create it because stress is your creation. If you start the simple process of Yoga, you will find that the whole system begins to function at a certain ease. Then there is no such thing as stress. Restfulness is the basis of all activity. You can be most effective in your life only when everything is at complete ease within yourself. If your ability to act becomes effortless, then naturally there is no such thing as stress.

Sadhguru is a Yogi, Visionary, and founder of the Isha Foundation and the Conscious Planet - Save Soil movement. Named one of India’s top 50 most influential people, he has touched the lives of millions worldwide through his transformational yoga programs. His flagship program is called Inner Engineering: 

“Don't be complacent - your blessing is your curse, don't be hopeless your curse is your blessing”




Yugen PR Dubai at the 76th Cannes Film Festival

The Cannes Film Festival is the pinnacle of all the Film Festivals globally, previewing all the latest films and documentaries from countries all over the world.


For sun, sea, and a stylish entertainment event, there’s nothing quite like the Cannes Film Festival. Bring your guests to the highlight of the film calendar, where they can rub shoulders with the world’s most distinguished A-list celebrities in the romantic French Riviera city of Cannes.


Yugen PR offers full PR and Marketing services in Cannes and gives you exclusive access to all the fashion and beauty showrooms, restaurants, parties, photographers, hotels, and red-carpet premieres during the festival + PR and media exposure.

Want to attend next season? Write us an email at to find out more

Dubai-based luxury fashion influencer Anastasia Shev Invited to Walk the prestigious Cannes Film Festival red carpet wearing Dubai-based fashion label Kristina Fidelskaya

Anastasia Shev was personally invited by the organizing committee to attend and watch the premiere of French historical-romantic drama La Passion de Dodin Boufantt 

Dubai-based luxury fashion influencer Anastasia Shev poses in front of the camera as she walks the prestigious red-carpet premiere of French historical-romantic drama La Passion de Dodin Bouffant, today, May 24, 2023, at the 76th Cannes Film Festival.


Anastasia Shev was seen wearing an elegant corseted black ensemble with ruffled tulle made by Dubai and UAE-based fashion label, Kristina Fidelskaya.


This is Anastasia’s debut at the Cannes Film Festival and she is honored to be invited and represent the UAE in this prestigious annual gathering of film and entertainment industry.



The Future is The Philippines

 Vice President Sara Zimmerman Duterte

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About Our Anniversary Issue

When you meet the most influential female leader in the land - you anticipate to digest an inimitable ray of wisdom. But moreover, I have learned something from her that no amount of books would have taught me - that you cannot cross the ocean until you have the courage to forget the beauty of the shore - to be a strong soul amidst challenges, to be a vigorous spirit amidst the world’s stereotypes and to have a passionate heart that is kind, lifting and loving to everyone. A leader is a paragon of unity, bravery, and humility.

On our 8th Anniversary, XPEDITION MAGAZINE presents the Cover Story of the highest-ranking female official in the land - The Vice President of the Philippines and the Secretary of Education - Her Excellency Sara Zimmerman Duterte.


From zero, we started the brand of @xpeditionmagazine 8 years ago in Dubai, UAE - with a mission and vision to inspire everyone to travel and explore the beauty that the world has to offer, until we evolve as a travel and fashion magazine featuring the most celebrated fashion brands, impeccable designers and influential celebrities such as Pia Wurtzbach, Catriona Gray, Urvashi Rautela, Elsa Majimbo, Natalia, Alden Richards, Bailey May, Kylie Verzosa, Harnaaz Sandhu amongst others.



And now on our 8th Anniversary Issue, as we continue working to rise as a sole Filipino-owned brand - we go back to the roots of our Founders - an entire edition dedicated to one of the fastest-growing nations in Asia featuring the most enchanting travel destinations in the country, a rich culture, and the best culinary journey. Cocooned with inspirational stories filled with talented, determined, and optimistic people united in one dream of peace, progress, and prosperity - the same vision of our iconic cover - an empowering leader with the largest mandate ever bestowed by Filipinos in history with more than 32 million votes. A story about hope, hard work, and home — because the future is now and - ‘The Future is the Philippines’



In The World!

Live lavishly at The Balesin Royal Villa. Meticulously designed, The Balesin Royal Villa takes the best of Asian royal heritage and blends it into something wholly original.


With its intricate filigree finishes, rich fabrics, and luxurious yet airy ambiance, the end result is an opulent setting fit for a king.

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