ABOUT THE
FOUNDER
MEET
Global Media Entrepreneur | AI Innovator | International Brand Builder | Miss Universe Franchise Owner & National Director
Josh Yugen is a Filipino media entrepreneur, international brand builder, AI advocate, and the Founder and Executive Chairman of House of Yugen, a diversified global media, entertainment, technology, public relations, and events group operating across Asia, Europe, and the Middle East.
Widely recognized for his ability to bridge media, technology, fashion, entertainment, and international business, Josh has built a portfolio of companies and platforms spanning publishing, celebrity public relations, artificial intelligence, fashion, pageantry, events, and digital innovation.
BIOGRAPHY
He is the Founder and Editor-in-Chief of Xpedition Magazine, an internationally recognized luxury lifestyle, fashion, travel, entertainment, and business publication established in 2015. Under his leadership, Xpedition Magazine has covered some of the world’s most prestigious global events, including the Cannes Film Festival, Paris Fashion Week, New York Fashion Week, Dubai Fashion Week, Monaco events, international film festivals, and major red-carpet celebrations.
Through Xpedition Magazine, Josh has interviewed, featured, collaborated with, and covered internationally recognized celebrities, business leaders, beauty queens, and cultural icons, helping position the publication as a respected independent media platform with a growing international audience.
His leadership within the Miss Universe ecosystem has earned international recognition, particularly through the successful development and management of national organizations across multiple countries and regions.
In addition to his work in media, technology, fashion, and pageantry, Josh is actively involved in business development, strategic partnerships, international events, luxury branding, and emerging technology ventures. His growing ecosystem of companies continues to build bridges between global brands, governments, investors, creators, technology companies, entertainment platforms, and international organizations.
Today, Josh Yugen is widely recognized as one of the leading Filipino entrepreneurs operating at the intersection of media, artificial intelligence, technology, fashion, entertainment, luxury branding, and global business.
His mission is to create internationally respected brands, empower communities through innovation, connect cultures through meaningful collaborations, and help shape the future through creativity, technology, and entrepreneurship.
THE PLATFORM
Dubai's Multimedia Superstar!
Josh Yugen is a personality with multimedia communications platform, bridging brands from mass audience to high net-worth consumers with discernment on lifestyle, travel, food, fashion, health and wellness and entertainment.
Pageantry
In the international pageant industry, Josh serves as both Franchise Owner and National Director of three official Miss Universe organizations: Miss Universe Sweden, Miss Universe Pakistan, and Miss Universe Egypt.
Thought Leadership
Josh regularly speaks at international conferences, technology summits, business forums, fashion events, and innovation platforms, sharing insights on artificial intelligence, blockchain technology, media disruption, digital transformation, personal branding, entrepreneurship, and the future of content creation.
Technology
A strong advocate for the future of technology, Josh has become one of the emerging voices in Artificial Intelligence, Blockchain, and digital transformation. He actively promotes the responsible adoption of AI across media, communications, entertainment, fashion, business, and creator economies.
Through these organizations, he has played an active role in promoting women’s empowerment, cultural diplomacy, diversity, and international representation. His work has contributed to creating opportunities for women from different backgrounds to compete on one of the world’s most prestigious global stages while strengthening international cultural exchange through pageantry.
Fashion, Lifestyle & Entrepreneurship
He is the Founder of GEN YU, a next-generation fashion and lifestyle brand that combines style, innovation, artificial intelligence, technology, and digital culture. The brand reflects his vision of building future-focused businesses that connect creativity, technology, and commerce for a new generation of global consumers.
