Sniff This: The Dog Brand Everyone’s Talking About

Emz Geraldo
Sep 8
2 min read

Josh Yugen, Xpedition EIC

Puppery Wellness, Rewritten for Man’s Best Friend

At this summer’s Mount Street Party, Mayfair’s most elegant neighborhood affair hosted by Grosvenor, one brand quietly stole the show. Beyond the farm-to-table strawberries and Champagne flutes, something deeper was unfolding. Puppery, the newest name on the block, introduced itself to the neighborhood and unveiled a new standard: the #PupperyStandard.

Puppery arrives at a cultural inflection point: as wellness becomes as much about ritual and beauty as it is about health, pet parents are demanding the same level of care for their dogs. This isn’t indulgence, it’s a reflection of how deeply we love them.

The brand’s debut offered just that. Gourmet-designed treats, tender bites of broccoli, chicken, and carrot, were artfully boxed like a Mayfair pâtisserie rather than a pet store. Guests also left with limited-edition “Twenty Two by Puppery” tennis balls, a cheeky nod to the brand’s collaboration with The Twenty Two, proving that wellness can, and should, be joyful.

The Supplement Collection

Later in the summer, Puppery unveiled its Supplement Collection: ten targeted, all-natural enrichment chews that look like treats but deliver with clinical precision. Gone are the chalky tablets and vague “all-in-ones” of the past. These chews are thoughtfully formulated, beautiful enough to keep on display, and, most importantly, dosed at levels proven to work.

A few standouts:

Repair: an anti-aging powerhouse with resveratrol, glutathione, and hyaluronic acid to protect and restore at the cellular level.

Motion: supports joint health and mobility with glucosamine, chondroitin, and New Zealand green-lipped mussel.

Longevity+: designed for graceful aging, combining antioxidants, adaptogens, and essential nutrients to promote vitality and quality of life.

The full line spans every stage of a dog’s life, from Essentials for everyday wellness to Neuro for cognitive health, without ever reducing dogs to symptoms. Instead, Puppery approaches them as whole beings: physical, mental, and emotional.

As one Mayfair dog parent put it: “I’d sooner skip my own vitamins than forget hers.” That loyalty captures why Puppery resonates, because these chews feel less like medicine, and more like a daily ritual of love.

The Future of Puppery

Behind Puppery is a team of founders with one clear intention: to create products that genuinely improve how dogs feel, move, and live. As one of them put it, “We built Puppery because nothing on the market felt good enough for our own dogs. So we made what we wished existed.”

That clarity defines what’s next, more personalized formulas, curated pop-ups, and partnerships that place wellness and beauty on equal footing. Already, early demand has outpaced projections, and interest from both luxury press and discerning communities signals that Puppery is not just a product line but a movement.

At its heart, Puppery exists to help dogs live long, happy, beautiful lives, and to give the humans who love them the tools to make that happen.

So whether you’re a Mayfair minimalist, a Notting Hill naturalist, or a globe-trotting Maltipoo parent, one thing is clear: luxury wellness has gone to the dogs.