ELLE Philippines to launch in Q1 2027 under House of Yugen, led by Josh Yugen and Ian Borromeo

The first print issue is scheduled for March 2027, with six issues to be published during the year alongside a dedicated website and social media channels. Read the Global Release here

MANILA, PHILIPPINES. House of Yugen - thanks to a licensing partnership with Lagardère Group, owner of the brand - announces the upcoming launch of ELLE Philippines. The new edition will bring ELLE, the world’s number one female media brand with a global audience of 260 million, to Filipino audiences, with Josh Yugen as President and Ian Borromeo as CEO and Publisher.

The English-language publication will be complemented by the ELLE.ph website and social media platforms, with digital activities expected to launch around the release of the inaugural issue.

CONNECTING FILIPINO CREATIVITY WITH THE WORLD

ELLE Philippines will bring together fashion, beauty, culture, society and lifestyle with stories reflecting the perspectives and ambitions of contemporary Filipino women. Combining ELLE’s international heritage with a distinct Philippine identity, it aims to become the country’s leading fashion and lifestyle media brand.

The edition will feature established Filipino figures alongside emerging voices, creating opportunities for designers, photographers, writers, artists and entrepreneurs to contribute to its editorial and cultural platforms.

“ELLE is a global name. Our responsibility is to give it an authentic Filipino voice,” said Josh Yugen. “Our designers, photographers, artists and emerging creatives deserve opportunities for their work to be seen internationally. I want this new chapter to help open those doors.”

“ELLE Philippines should belong to everyone. It should celebrate where we come from, discover where we are going, and give Filipino creativity the platform it deserves on the world stage,” said Ian Borromeo.

PUBLISHING AND BUSINESS LEADERSHIP

Josh Yugen, founder of XPEDITION Magazine and the executive behind Yugen PR, brings experience spanning journalism, publishing and communications, with ventures connecting Asia, Europe and the Middle East.

Ian Borromeo will oversee ELLE Philippines’ business strategy, publishing operations, commercial partnerships and organizational development. His experience at House of Yugen spans luxury, fashion, entertainment and brand communications.

Josh Yugen and Ian Borromeo will work with their team and ELLE International to establish the Philippine edition’s creative and operational foundations, with an emphasis on editorial quality, local relevance and sustainable business development.

Plans for a launch celebration in Manila are under development. Further details regarding editorial leadership, the creative team, official platforms and launch activities will be announced in due course.

About ELLE International

ELLE is the world’s number one female media brand. The ELLE network today reaches more than 32 million readers and 100 million unique visitors per month on 70 local websites. Including social networks, the ELLE audience consists of 260 million. 

The network comprises 100+ international editions, including 50+ ELLE and 30+ ELLE Decoration, published under license in 47 countries with partners such as Hearst, Burda, CMI or Aller.

In addition, it includes a non-media licensing activity (fashion, beauty, decoration, services, etc.) with more than 200 licenses selling in more than 80 countries.

Lastly, an exclusive international advertising sales house commercializes the advertising spaces in the magazines and digital platforms of all ELLE editions to international advertisers, thanks to a network of 30 representative offices from around the world.

More at: www.elleinternational.com 

About Lagardère Group

Founded in 1992, Lagardère is an international group with operations in more than 50 countries worldwide. It employs over 33,000 people and generated revenue of €9,353 million in 2025. The Group is structured around two main divisions: Lagardère Publishing (Books, Partworks, Board Games, Premium Stationery) and Lagardère Travel Retail (Travel Essentials, Duty Free and Fashion, Restaurants).The Group’s business scope also comprises Lagardère Live, which includes Lagardère News (Le Journal du Dimanche, Le JDNews, Le JDMag and the ELLE brand licence), Lagardère Radio (Europe 1, Europe 2, RFM and advertising sales brokerage, controlled by Arnaud Lagardère but whose capital is wholly owned by the Group and consolidated in its financial statements), Lagardère Live Entertainment (venue management, production of concerts and shows, hosting and local promotional services) and Lagardère Paris Racing (sports club).

Lagardère SA shares are listed on Euronext Paris.

For more information: https://www.lagardere.com